The overall objective of the assignment is to develop a strategy to ensure viability of Belize’s banana industry as a major contributor to the economic growth and socio-economic development of Belize and for the economic and social development of the areas encompassed within the banana sector.

The context of the new trade environment to result from the imminent agreement between the EC and the MFN banana suppliers on the reduction of the EC’s import tariff is to be considered in this exercise with respect to the need for adequate returns to investment for the banana industry and continued and enhanced employment opportunities.

The consultant is requested to prepare a strategy to ensure viability of Belize’s banana industry. The consultant will be required to assess potential new market opportunities and the technical initiatives needed to meet these potential market criteria (e.g. Different markets requiring different type of banana, organic, packaging etc.).